Drugs destroy lives and communities, undermine sustainable human development, and generate crime. Drugs affect all sectors of society in all countries; in particular, drug abuse affects the freedom and development of young people — the world’s most valuable asset.

(Opening statement of the Political Declaration adopted by the United Nations General Assembly Special Session on Drugs, 1998)

Organizational Background

The Liberation Social and Charitable Society was founded in 2008, in response to the alarming rise of addiction among the youth in Kerala. However, our journey began much earlier — in 1998 — with grassroots efforts to create awareness about chemical dependency and to provide rehabilitation for recovering alcoholics.

Our first initiative was “Mukthi Bhavan,” a home for individuals struggling with drug and alcohol addiction. The success of this initiative led to the formation of several self-help groups in and around Thodupuzha.

Following the establishment of the Liberation Society, divine inspiration guided us to begin a full-fledged de-addiction and rehabilitation centre — “Prathyasha Bhavan.” This centre was constructed as a psycho-social rehabilitation facility within the premises of “Divyarakshalayam,” a home for the mentally challenged.

At Prathyasha Bhavan, a new light of hope has dawned in the lives of countless individuals battling alcoholism and chemical dependency. Though addiction is considered a medically incurable disease, we have witnessed many lives and families being healed — physically, mentally, and spiritually. Our healing program includes detoxification, de-addiction, and rehabilitation spread over 21 days.

While there are no mandatory aftercare requirements, many of our patients voluntarily continue follow-up sessions and maintain sobriety “one day at a time.” Prathyasha Bhavan remains a home of healing for individuals and families affected by chemical dependency. Although our facilities do not include psychiatric care, we also provide limited support for those struggling with drug addiction.

Vision Statement

To enhance awareness about alcoholism and substance abuse within Indian communities.

Mission Statement

The mission of The Liberation Social and Charitable Society is to improve the quality of life for men, women, youth, and children by offering consistent, accessible, and compassionate services. We work collaboratively with communities to identify, address, and prevent problems arising from alcohol and chemical abuse, while promoting personal and social enrichment for all.

Core Values

Genuine – We are sincere, trustworthy, and reliable. Integrity, ethics, and respect form the foundation of our organization’s culture.

Exceptional – We are committed to delivering exceptional experiences that positively impact our beneficiaries and communities. For us, “good enough” is never enough.

Innovative – We value creativity and strive to connect new ideas with social realities. At Liberation Society, inspiration comes from everyone and everywhere.

Involved – We are inclusive, open, and actively engaged with our beneficiaries, staff, volunteers, partners, and the communities we serve. We believe young people are our greatest asset.

The essential principle that governs human existence — deeply woven into every individual’s life — is the pursuit of pleasure. This pursuit often transcends all boundaries, leading individuals to seek satisfaction at any cost. However, when the quest for pleasure turns reckless, it results in immense stress, strain, and moral deterioration. In failing to manage these pressures, many people fall prey to destructive habits such as alcoholism and drug addiction.

Alcohol is a depressant that provides temporary relief from tension, inhibition, anxiety, and guilt. Yet, alcoholism is a chronic, progressive, and potentially fatal disease. It is a primary disorder — not merely a symptom of emotional or psychological problems. Alcohol affects nearly every cell in the body, including those in the central nervous system. With prolonged use, the brain becomes dependent on it. The severity of alcoholism is influenced by genetic, psychological, cultural, and environmental factors.

Alcoholism is a major social problem and is often called a “family disease.” While it directly affects the drinker, its most profound impact is felt by the spouse and children, who suffer severe emotional and social consequences. It leads to family disintegration, domestic violence, and emotional trauma.

An alcoholic often becomes selfish, aggressive, and socially withdrawn — unable to fulfill the roles of a responsible spouse or parent. For many, the bottle becomes a substitute for companionship and love. Genuine affection and family harmony become impossible when one’s life revolves around alcohol. As a result, many families face constant conflict, humiliation, and in many cases, divorce or separation.

The Liberation Social and Charitable Soceity
Vazhithala P O, Thodupuzha,
Idukki District. Kerala, India -685583

Reg. No. 1/205/2008 Travancore
Cochin Literary, Scientific and Charitable Societies
Registration Act 1955

Kerala State Mental Health Authority
(Constituted as per Mental Healthcare Act-2017)
Reg. No: D/261/2025/SMHA

The Liberation Social and Charitable Soceity
Vazhithala P O, Thodupuzha,
Idukki District. Kerala, India -685583

+91 9072 243 966

liberationsociety2008@gmail.com

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